15The difference between apprising and rational persuasion is that apprising8.12Multiple Choicefocuses on benefits to the target rather than benefits to the group or organisation. In an emotional appeal, whereas rational persuation is a logical appeal. focuses on benefits to the group or organisation rather than benefits solety for the target. is preserted in a face-to-face meeting in order to increase the emotional apped. in a logical apped, whereas rational persussion is as emotional appeal.