Question: 16. According to your textbook, the difference between the sample value and the true value in the population under study is referred to as a.

16. According to your textbook, the difference between the sample value and the true value in the population under study is referred to as a. sampling error. b. random error. c. measurement error. d. chance correlation. e. none of these. 17. Which one of the following is the correct match for survey types and determinants of survey types? a. Mall intercept interview and reliability b. Call center telephone interview and budget c. Self-administered questionnaire and validity d. Online surveys and sampling precision e. More than one of these 18. Brand loyalty has been defined as "A strongly motivated and long standing decision to purchase a particular product or service." This is an example of which type of definition? a. Operational b. Constitutive c. Reliable d. Valid e. Definitive

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