16. According to your textbook, what are two current major public policy and ethical issues in marketing research? a intrusions on consumer privacy and misuse of research findings misuse of research findings and locating valuable secondary data selling of personal information to other firms and online secondary data d ethnography and the misinterpretation of it identifying the most effective sampling models C 46. c. creating getur d. understanding how to build adve! e. understanding the competition better All the individuals and units that play a role in an organization's purchase decision- making process are called the a. buying system b. business-to-business market c. supplier-development centre buying centre e. B2C buyer d 47. The words "Coca-Cola", the unique shape of the bottle and the wave shaped symbol are best described as a. product b. touchpoint trademarks d. marketing mix brand advocates e. mwependent 41. The is comprised of people and procedures which monitor the marketing environment to provide decision makers with information they should have to understand ustomers befo provide consed of people c online system b. organization head researcher marketing tean marketing information system Four common sources of internal data supplied to internal databases include the accounting department, operations, the sales force, and the a stockbrokers b. competition c. Web marketing depapient stockholders