16. _______________ is one that seeks to know the consumer in a comprehensive way from the sociocultural and motivational perspective at the same time. to. a.Sociology b. Anthropology c. Psychology d. Culture 17. ______________ is the relationship between the benefits received by customers and the resources that they use to get those benefits. to. a. Customer Value b. Customer satisfaction c. Customer Retention d. Customer service 18. They are consumers who prefer visual information and products that focus on in the sense of sight. to. a. Verbalizers b. Viewers c. Centralism d. Commercialization 19. Refers to customer perceptions about the performance of the product or services in relation to your expectations, is: to. a. Customer Value b. Customer satisfaction c. Customer Retention d. Customer service 20. It is a trait characterized by the need for sensations and experiences varied, novel and complex, as well as the willingness to take physical and social risks. to. a. Search for sensations b. Optimal stimulation level c. Dogmatism d. Ethnocentrism 21. They are the ways in which consumers react to a signal, it depends on learning above and how the previous answers have been reinforced, is: to. a. Reinforcement b. Signs c.Response d. Leverage 22. They are linked to a greater willingness to take risks, try new items, be Innovative, looking for information related to purchases, is: to. a. Optimal stimulation level (NEO) b. Trait theory c. Freudian theory d. Personality traits 23. It is abnormal behavior and is an example of the dark side of consumption, it is: to. a. Binge drinking behavior b. Materialism c. Obsessive consumer behavior d. Ethnocentrism 24. It is the need for cognition, with which the level with which an individual craves or enjoys the act of thinking. to. a. Need for cognition (nc) b. Sensation search (bs) c. Optimal stimulation level (NEO) d. Degree of materialism 25. It is mentioned that advertisements can be taken into account by the client, and they do not always comply with the stated objectives: to. a. Distortion b. Selective retention c. Attention d. Perception