Question: 16. When setting advertising budgets, this method will effectively look at total revenue, minus expenses and spend what is left. a) objective and task method

16. When setting advertising budgets, this method will effectively look at total revenue, minus expenses and spend what is left.

a) objective and task method

b) percentage of sales method

c) affordable method

17. Salespeople streamed to an exclusive area to sell a product in a specific geographical area is best known as ______________________________________.

a) product salesforce structure

b) territorial salesforce structure

c) customer salesforce structure

d) none of the above

d) competitive-parity method

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