16. When the research problem is to ________, focus groups may be a suitable research method.

a.

describe, explore, and predict

b.

explore and predict

c.

explore or describe rather than predict

d.

describe or predict rather than explore

17. Which of the following are examples of "good" levels (choose as many as are correct) that can be used in an experiment?

a.

mood: happy vs. happy or sad

b.

brand:Coke vs. Pepsi

c.

food: high-calorie vs. low-calorie

d.

phones:iphone X vs. all iphones

e.

None of these are an example of "good" levels.

18. Researchers need to use multiple methods of evaluating secondary data. Which one of the following isNOTa method of evaluating secondary data?

a.

Evaluate the source of collection of the data

b.

Evaluate the availability of the data

c.

Evaluate how the information was gathered

d.

Evaluate the purpose of the study

19. A motion-sensitive camera might be placed in people's kitchens to observe the behavior of family members as they inspect the contents of their refrigerator, prepare breakfast, unpack groceries, and conduct the many other routine activities that occur in kitchens. This is an example of:

a.

Overt Structured observational research.

b.

Covert Structured observational research.

c.

Overt In situ observational research.

d.

Covert In situ observational research.

20. If the answer is "Yes" to the question, "Did you order a Papa John's Pizza delivery for your family in the past month?" the respondent will be directed to several questions about Papa John's Pizza, but if the answer is "No," these questions will not be asked. This is an example of:

a.

a filter question

b.

a calibration question

c.

a segmentation question

d.

a masked question