16. Which category of income are marketers most interested in? a. Wealth b. Disposable income c....

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16. Which category of income are marketers most interested in? a. Wealth b. Disposable income c. Discretionary income d. Total income Extra income 17. You are the marketing director for a large potato chip and snack food company. You have learned that a major portion of your current market has been switching from salty snacks to healthier food snacks. Which environmental force most likely has contributed to this change in dietary habits? a. Economic b. Regulatory c. Competitive d. Sociocultural e. Ecological 18. Technology is a. the application of scientific knowledge to build products that customers desire. b. the application of knowledge and tools to solve problems and perform tasks more efficiently. c. applied sciences. d. one of the weakest marketing environment forces. e. the result of research performed primarily by universities. 19.An attitude refers to a. a person's consistent behaviors or responses to recurring situations. b. the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. c. a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussion with other people. . the feelings one has about the preferable modes of conduct that tend to t over time. a learned predisposition to respond to an object or class of objects in a onsistently favorable or unfavorable way. 16. Which category of income are marketers most interested in? a. Wealth b. Disposable income c. Discretionary income d. Total income Extra income 17. You are the marketing director for a large potato chip and snack food company. You have learned that a major portion of your current market has been switching from salty snacks to healthier food snacks. Which environmental force most likely has contributed to this change in dietary habits? a. Economic b. Regulatory c. Competitive d. Sociocultural e. Ecological 18. Technology is a. the application of scientific knowledge to build products that customers desire. b. the application of knowledge and tools to solve problems and perform tasks more efficiently. c. applied sciences. d. one of the weakest marketing environment forces. e. the result of research performed primarily by universities. 19.An attitude refers to a. a person's consistent behaviors or responses to recurring situations. b. the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. c. a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussion with other people. . the feelings one has about the preferable modes of conduct that tend to t over time. a learned predisposition to respond to an object or class of objects in a onsistently favorable or unfavorable way.

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