17. Goods such as socks have consistent sales that can be easily forecasted with a good degree of accuracy. This type of good usually can be managed through a ________ supply chain.

1. pull
2. push
3. just-in-time
4. forecasted
5. both a. and b.

18. "__________ pricing saves consumers the time and effort associated with searching, while __________ pricing provides the thrill of the chase for the lowest price."

1. EDLP; high/low
2. skimming; EDLP
3. high/low; EDLP
4. high/low; skimming
5. skimming; high/low

19. Lena's Local Diner is furnished comfortably, so overall consumers are satisfied with their ____________. However, the hours when they are open are extremely inconsistent. This suggests their ____________ is likely below consumers' zone of tolerance.

1. responsiveness; tangibles
2. reliability; tangibles
3. tangibles; assurance
4. tangibles; responsiveness
5. tangibles; reliability

20. Southeast Airlines knows that consumers can't try out their service before they buy. They offer a money-back guarantee to ease consumers' fears about the _________________ nature of production and consumption.

1. inseparable
2. heterogeneous
3. perishable
4. intangible
5. all of the above

21. Goods such as cars, furniture and yachts may be produced only once current inventory has been sold. This is called a ______ supply chain."

1. pull
2. push
3. just-in-time
4. forecasted
5. both a. and b.