178 SECTION 2 Tobs and Labor CASE Giving Time to Get Employees Engaged Technology companies are known for offering generous pay One of the outcomes of the program has been an increase and benefits to attract and retain highly skilled workers. But in the number of Millennial workers who have joined the employees often crave more than a rich paycheck and cre- company. They are attracted to the community giving and in ative benefits. Many, especially Millennial generationem volvement of this program. Some recommendations for com ployees, want to use their time to give back to causes that are panies trying to enhance employee engagement are as follows: important to them. When companies provide the support for them to do so, employees get more engaged and commit- If your goal is to boost employee morale and camarade ted to their work and their employers ric, then arrange for a group event that requires team Cadence Design Systems, ranked number 38 on a recent work--such as building houses or planting trees Fortune Magurines great places to work list employs over 7,000 If your goal is to value employees individuality, then people in 5 countries. Finding ways to connect with a workforce provide for time off that employees can use to work on of that size is not easy. But the company found a way to appeal to projects for which they have passion prospective and current workers through its Cadence Cares vol your goal is to maximize the impact of volunteer of unter initiative. One of the company's core values is giving back forts, then identify a nonprofit that would benefit from to the communities where it operates. Consequently, it was an the talents of your employees and do a project for them. ural extension to involve employees at all levels in those efforts For Cadence Design Systems, giving employees time Employees are given to hours of paid time off to work on and support to pursue philanthropic activities that they re volunteer projects of their choosing. The company matches ally care about leads to employees who are more engaged, employee financial contributions to charities and last year con satisfied, and committed to the company." tributed over $150,000 in matching funds. Further, the com pany donates products and software to universities around the QUESTIONS globe. The company even runs a Corporate trenship Chale lenge among all of its operations to encourage employees to use Identify other companies that offer volunteer programs their talents and time to improve their communities and compare their programs to that at Cadence. What are While Cadences volunteer program was in place for many some of the outcomes those companies have achieved re years, it was not as well utilized as leaders wanted. The compa garding employee recruiting, engagement, or retention? mys HR director discovered that it was not being promoted or 2. Asa future job seeker, how important would a company's advertised to employees, so few knew about it. She partnered charitable work be in your job search decision Research with the senior leadership team to promote the program using this aspect of recruiting and retention to learn if workers e-mail, posters and employee meetings Managers had to be in the Millennial generation and Generation Z value this included and trained so that they would support their employ- more than Generation X or Baby Boomer workers. How ees' volunteer efforts by allowing time off when requested. might this affect companies in the future? SUPPLEMENTAL CASES Carolina Biological Uses Survey to Assess Accenture: Retaining for Itself Worker Engagement This case describes what a large consulting company does to This case describes a company that Introduced a survey help retain a virtual workforce (For the case, visit MindTap platform. Net Promoter System, to learn about customers impressions of the company's service level. However, the Alegent Health company went a step further and used the same platform to determine employee engagement levels and took action This case discusses how Alegent, a large nonprofit health when issues were identified. (For the case, visit Mind Tapat care system, improved employee retention and reduced www.cengage.com/login.) .com/login.) The Clothing Store This case describes one firm's approach to improving em turnover. (For the case visit Mind Tap at www.cengage lover