Question: 18. A strategy that is aimed at increasing perceived value of goods and services by the customer usually works best in a more structure and

18. A strategy that is aimed at increasing perceived value of goods and services by the customer usually works best in a more structure and a culture of innovation. O a. low-cost; informal O b. vertical integration; formal O c. differentiation; stable O d. low-cost; formal O e differentiation; flexible

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