18. Walmart has been very effective in positioning itself as a store that offers quality products at a very good price. Their strategy reflects positioning based on: __________.

Multiple Choice

• end benefit

• product category

• usage

• brand name

19. The key factor in communicating information about the brand and differentiating it from competitors is: __________.

Multiple Choice

• its integrated promotional strategy

• the distribution intensity

• the market positioning strategy assigned it by its firm

• its perceived price differential

20. The market positioning of a brand is best described as: __________.

Multiple Choice

• the intended or unintended customer belief of an organization's marketing efforts.

• the current store location.

• the current geographical segmentation.

• the psychographic link to strategic plans.

21. Companies write a __________ strategy statement in their marketing plan to set a guiding principle to the four main areas of marketing decision making: product, price, distribution and marketing communication.

Multiple Choice

• market positioning

• client mission

• price positioning

• brand spacing

Just those 4 questions, thank you so much in advance. I'll be sure to hit the thumbs up!