Question: 18,19,20,21qrd. Long 18. Explain the concepts of convergent and discriminant validity. Why is it important to demonstrate that a measure has both? 19. Describe the

18. Explain the concepts of convergent and discriminant validity. Why is it 18,19,20,21qrd. Long

18. Explain the concepts of convergent and discriminant validity. Why is it important to demonstrate that a measure has both? 19. Describe the ways in which researchers can use self-reports to assess stereotypes, prejudice, and behavior. 20. What is social desirability response bias? To what extent is it a problem for cach of the four types of measures? 21. Explain the relative strengths and weaknesses of self-report, unobtrusive, physiological, and implicit cognition measures of prejudice.

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18 Convergent validity is a type of excellent construct validity that takes a pair of measures which are needed to measure similar construct and indic... View full answer

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