19) Design thinking can provide a process for A) connecting idea champions in the design department with marketing experts B) coming up with things that don't exist C) brainstorming D) experimenting with customers 28. design thinking can be defined as: A. a process used to enhance aesthetics in product design B. a process used to determine financial risk and cost projections C. a process used to improve strategic thinking and analytical thinking D. a process used to solve complex problems and navigate uncertain environments 35. Insight might best be described as which of the following? A. observing people and gathering information B. an idea generated from combining an obvious observation with a potential solution C. a question raised while observing D. an interesting, non-obvious piece of observation information that drives opportunities. phase of design thinking, insights are developed into a thorough understanding of the need. A. understanding B. defining C. ideating D. prototyping 40. Why is it important to spend time developing the design challenge statement? A. How you word the statement will guide the entire design process. B. Unless the customer is described; the product may not be viable. C. It helps narrow the goal. D. It guides the powers of observation