19. The value chain model highlights the primary or support activities that add a margin value to a firm's products or services where A) They are directly related to the production and distribution of the firm's products and services B) It becomes possible to extend the chain so that it ties together all the firm suppliers business partners, and customers C) Information systems can best be applied to achieve a competitive advantage. D) Brand loyalty may be created 20. The principles and standards that guide our behavior toward other people are collectively called (A) Copyright (B) Policy (C) Intellectual property (D) None of the above 21. The term "profiling describes (A) Technology that can find hidden connections between people or other entities (B) Advances in data analysis techniques for large pools of data (C) The ability of companies to find out detailed personal information about individuals. (D) The use of computers to combine data from multiple sources 22. Permission given with the knowledge of all se facts needed to make a rational decision is called (A) Liability (B) Responsibility (C) Informed consent. (D) Due process 23. Web sites visited, duration of the visit, ads looked at, and what was purchased are: (A) Cookie (B) Profile (0) Spyware (D) Web bug 2. Intellectual property is subject to protection under (A) Copyright law (B) Trade secret law (C) Patent law (D) All of the above 25. Which of the following is NOT a tecnological trend that raises ethical issues? (A) Computing power doubling (B) Data analysis advances (C) Rapidly increasing storage costs (D) Networking advances and the Internet