19. Which concept would best help determine the keywords to use for a Google Adworks search? a. Brand positioning b. Brand associations c. Content marketing d. Social media 20. Criteria for choosing a brand element include: a. Memorable, meaningful,likeable, transferable,adaptable b. Association, origin, ownership c. Logos, naming, packaging,slogan,taglines d. spokespeople,sponsors, influencers 21. A strong brand position includes the following components: a. Unique claims, competitive reference, target audience, reasons to believe b. Brand strategy, marketing strategy C. Brand inventory and brand exploratory d. All of the above 22 is a short phrase that communicates persuasive information about a brand. a. Visual b. Jingle c. Slogans d. logol