19. Which of the following statements is true of opinionleaders?

	a.	They most likely belong to the late majority category ofadopters.
	b.	They have the longest adoption time and the lowestsocioeconomic status.
	c.	They speed up the diffusion process through word-of-mouthcommunication.
	d.	They are distinguished by demographics.

20. A new-product strategy links the new-product developmentprocess with the objectives of the marketing department, thebusiness unit, and the corporation.

True

False

Answer rating: 100% (QA)

Answer 1 c They speed up the diffusion process through Wordofmouth ... View the full answer