Question: 1a.___ asserts that the acceptance of a message depends on the qualities of the source. A. Source Credibility Theory B. Habituation Tedium Theory C. Meaning

1a.___ asserts that the acceptance of a message depends on the qualities of the source.

A. Source Credibility Theory

B. Habituation Tedium Theory

C. Meaning Transfer Theory

D. Source Attractiveness Theory

1b.Source Attractiveness Theory is based on familiarity, likeability & similarity.

A. True B. False

1c. Endorsement is more effective if persuading via the ___ route of processing.

A. central

B. peripheral

C. direct

D. explicit

1d.When an endorser states "I use this product" they are communicating explicitly.

A. True B. False

1e.When managing an endorser, advertisers must be certain the endorser actually:

A. likes the product

B. uses the product

C. purchases the product themselves

D. trusts the product

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