Question: 1a Comment on the various methods to analyse the internal environment. 4 1b Use the information in the case study and conduct an internal environmental

1a Comment on the various methods to analyse the internal environment. 4 1b Use the information in the case study and conduct an internal environmental 6 analysis. 2 Explain the strategic importance of analysing the external environment and 10 critically discuss the various methods for external environment analysis. 3 Using the information in the case study, conduct an analysis of the RCL macro 20 and market environment. 4 Identify the business level strategy of RCL and comment on its appropriateness 5 based on your findings in questions 1 to 3 above. Technical requirements 5
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