Question: 1a Comment on the various methods to analyse the internal environment. 4 1b Use the information in the case study and conduct an internal environmental

 1a Comment on the various methods to analyse the internal environment.

1a Comment on the various methods to analyse the internal environment. 4 1b Use the information in the case study and conduct an internal environmental 6 analysis. 2 Explain the strategic importance of analysing the external environment and 10 critically discuss the various methods for external environment analysis. 3 Using the information in the case study, conduct an analysis of the RCL macro 20 and market environment. 4 Identify the business level strategy of RCL and comment on its appropriateness 5 based on your findings in questions 1 to 3 above. Technical requirements 5

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