1A. Define the term 'Design for manufacture' and explain how this approach to new product development connects with the concept of product value from an enterprise perspective. 5 Marks.

1B. In a recent news report a high profile product designer and his firm has reported a total failure in the area of personal transport with the loss of over STG 1 billion in the project whereas another firm reported an unexpected profit from its electric car business. In a recent series of workshops you have completed a 'Voice of the Customer' process for a suite of potential personal transport solutions for low density population areas with a focus on minimizing the environmental impact. As part of this analysis the product life cycle of the proposed design solution was considered.

Please provide the following:

i) A review of the opportunities and barriers to success in this application domain. Pleas make some observations on recent success and failures in this domain. 3 Marks

ii) A prioritized suite of performance criterion used to evaluate potetential personal transport solutions from a customer or end-user perspective. Please explain why these performance criterion are required. 3 Marks

iii) Propose an initial personal transport design and associated support system with supporting rationale. 10 Marks

iv) Compare and contrast your supposed solution using the proposed performance criterion with three current personal transport solutions. 4 Marks