1a Explain which segmentation base(s) have been used or should be used by flydubai to segment its market?

1b in addition, explain the criteria of effective segmentation with application on flydubai economy class and business class.

QUESTION Flydubai entered the airline market in 2009 with a new strategy that differentiated it from the competition: a new and unique pricing strategy for the UAE market. It positioned itself from the start as a low-cost carrier, offering passengers low-cost tickets in order to satisfy the demand in the market When we began operations in 2009, our aim was to take more people to more places, more often. We now fly to more than 90 destinations and we're constantly adding new cities to our network as we continue to grow. With the vision and support of the Government of Dubai, we've opened up opportunities for travel, tourism and trade and we've enhanced connectivity by increasing accessibility to and from Dubai. With a growing demand and an ever-expanding network, flydubai has added a number of new destinations to its network. Having already opened up routes across Africa, Europe, Central Asia, the GCC, Middle East, Indian Subcontinent and Southeast Asia, the aim is to not only continue to expand our network, but to make the journey as efficient as possible, with more regular flights, more direct routes and more comfortable inflight options. We're opening up the world; go explore it. In order to be able to offer cheap flights, Flydubai had to eliminate as many travel complexities as possible and reduce its operating costs. As Mr. Al-Ghaith has said, "We have big plans for the future and we hope to continue to be as successful as we have been in our first year". In addition, it has confirmed that it intends to launch Chok Sare and Subtone and submit. Click Save all rato e alla In order to be able to offer cheap flights, Flydubai had to eliminate as many travel complexities as possible and reduce its operating costs. As Mr. Al-Ghaith has said, "We have big plans for the future and we hope to continue to be as successful as we have been in our first year". In addition, it has confirmed that it intends to launch ancillary services, including holiday packages and travel insurance, by the end of the year. We've designed our menu to suit every palate. If you're flying in Economy Class, you'll be offered a complimentary meal on board with some refreshments. As a Business Class passenger, you can pre-book your meal according to your dietary preferences, which will be served along with a variety of cold and hot refreshments during the flight. All food served onboard our flights is halal and subject to availability From the moment you step on board, we're focused on making sure you enjoy your flight. Innovative seat design optimizes legroom for ultimate comfort and onboard WiFi helps you keep connected throughout your flight Our Business Class seats aboard our Boeing 737-800 aircraft offer more space than those in our Economy cabin, with wider chairs and more legroom giving you all the space you'll need to relax aboard your flight. Crafted from Italian leather, they're the perfect place to unwind, enjoy the onboard entertainment or get some sleep as we take you to your destination in the most relaxing environment possible. Your Business Class flyer experience isn't just confined to your time in the air - you'll enjoy a premium service from the moment you arrive at the aort. We offer dedicated Business Class check-in desks for your convenience. And to minimize (c Les even further, at selected airports, we did Sand and details Your Business Class flyer experience isn't just confined to your time in the air - you'll enjoy a premium service from the moment you arrive at the airport . We offer dedicated Business Class check-in desks for your convenience. And to minimize queues even further, at selected airports, we also offer a priority service for fast-tracking throu both security and baggage collec You can also relax before your journey in our Business Lounge at Dubai International Terminal 2 and if your light departs from Terminal 3, the Emirates Business Class lounge, as well as enjoying access to airport lounges across most of our network. Starting your journey with flydubai has never been easier. You can book online, with our official app, over the phone, at a flydubai Travel Shop or through one of our appointed travel agents. Based on the above information, answer the following questions