1)A ________ includes written introductory comments informing the group about the focus group purpose and rules and then outlines topics or questions to be addressed in the group session. *

2 points

a)notebook

b)directory guide

c)discussion guide

d)fact book

2)_______ groups seem to work best because they allow researchers to concentrate on consumers with __________ lifestyles, experiences, and communication skills. *

2 points

a)Homogeneous; different

b)Heterogeneous; different

c)Homogeneous; same

d)Heterogeneous; same

3)A ________ scale is used to elicit a Yes or No answer. *

2 points

a)stapel

b)ratio

c)dichotomous

d)category

4)Mazen is preparing a questionnaire that he will distribute personally to the international students that live in the same dorm as him. He added the question How happy are you in this country?. What type of scale should he use? *

3 points

a)Numerical scale

b)Forced choice

c)Dichotomous scale

d)Likert scale

5)Mazen, the HR Manager, has noticed an increase in employees demotivation in many departments. Thus, he decides to investigate the causes of employees demotivation in his organization. Since Mazen does not have great research experience, he contacts a consultant and askes for his advice. The consultant claims that the problem is too vague and that such a situation needs to be understood in depth. He considers employees demotivation an emergency, and he suggests using a tool that can be easily executed. He further advises using a tool that allows interaction between respondents and helps unveil several opinions. Based on the scenario above, the research design most suitable for Mazens research is ______________. *

3 points

a)correlational

b)causal

c)explanatory

d)exploratory