Question: 1a. Marketers can use Place as a strategic tool when choosing retail partners. Explain the difference between an exclusive, intensive and selective distribution intensity. 1b.
1a. Marketers can use "Place" as a strategic tool when choosing retail partners. Explain the difference between an exclusive, intensive and selective distribution intensity. 1b. Provide an example of a product that might use each type of distribution intensity? 2. Compared with store and catalog channels, offering products online (via the internet), also has benefits for the seller: Name three
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