1-A- Marketers divide the consumers into small segments as per their income in market segmentation and different ranges of products are sold to individuals in different income groups. Discuss how you will segment a market based on the income of your customer and which products are likely to be sold to each income category.

B- In the operations of intermediaries and channel partners, conflicts cannot be eliminated. Identify and discuss the types of conflicts in marketing channel fand cite two practical examples.