1a.What are the twelve essentials issues that form the foundation of a bankable business plan?

1b.Explain what a SCAMPER technique is and give an example for three of them

1c. What are six scales of THE STRONG INTEREST INVENTORY? Expand briefly on each

2a.What are the two basic types of strategies that will help a business obtain a competitive advantage?Give an example of each one.

2b.What product characteristics do you think are most important in building a strong competitive advantage?Explain why.

2c.What are the five Porter forces and explain them

3.Branding is developing a meaningful relationship with your target customer.

a.What is the difference between a commodity and a brand?Define and give an example of each.

b.What are the key components of an effective branding strategy?Describe each.

c.Describe the branding strategy of the following.

Apple iPhone

McDonald's

Donald Trump

4a. Explain what SWOT analysis is and how they relate to each other.

4b.Disruption of business models has been the dominant historical mechanism for making things more affordable, relevant or convenient.Explain how this applied to the following:

Uber vs. Taxis

Airbnb vs. Hotels

4c.A marketing message needs to be a simple, clear message about your product or service. What are the Five F's that marketing professional sum up what consumer's want?

5a What are the Six Critical Financial Assumptions that will provide a strong basis for your financial projections?Explain each.

5b Would you describe your team venture as an "imitator" or "first mover"?Why?

6a) What are the ten essential issues in an Executive Summary? Briefly explain them.

6b) What are the key factors in building an effective sales strategy?

6.Financing the entrepreneurial venture can be critical to its success.

a.What are the typical sources of financing for start-up companies?

b.What are the three different resume formats and explain each?

c.What are the typical financial methods of calculating a company's value?Which one is most commonly used for start-ups?