1a.Discuss the differences in a consumers decision-making behaviour for the three types of Buying Behaviour that is present in the involvement continuum. Use examples to justify your answer. (50%).

3 types of buying behaviour are habitual, limited and extended.

For example 1b.Using the consumer decision-making process, explain in detail the stages a consumer will go through when deciding to purchase a bicycle. (50%)

2a.Discuss the similarities and differences between internal databases, marketing intelligence and market research. (50%) 2b.Discuss the type of Research Methods applicable for the following scenarios. (Ensure to include an explanation of the types of research methods identified and justify your answer) (50%).

Scenarios for question b (above) i.A company has been experiencing a sales decline and they are unsure what is causing the decline. Therefore they have decided to speak to a small group of current customers to gain an understanding. ii.Dominos pizza would like to introduce new kiosks for some of its stores and would like to assess whether these kiosks will enhance the in-store ordering experience.