1.Answer the following in one word, either Globalization, Localization or Standardization. Then tell me in no more than three sentences why it is not one of the other two choices.

a.This approach to global marketing is ethnocentric and oriented towards efficiency and cost control. Answer: ______________________________

b.This approach to global marketing practices audience-based decision-making and practices niche marketing. Answer: _______________________________

c.This approach to global marketing is oriented to both sourced-based and audience-based decision-making. Answer: __________________________________

d.This approach to global marketing is determined to enhance market penetration in many markets/countries. Answer: ________________________________

e.A firm that seeks to meet the demands of the local markets is also known as being polycentric: Answer: ___________________________________________

2.Provide a list of five (5) reasons why a firm might prefer to market ONLY a standard product to all its markets (countries). Be specific. Make sure your answers are clearly differentiated from each response and complete.

3.Provide a list of five (5) advantages of "localization" practices for global product marketing. Be specific. Make sure your answers are clearly differentiated and complete.

4.What drives firms to "go" international? We know there can be internal events (i.e., situations or happenings within the firm) and external events (i.e., something occurring or stimulating the firm from the outside). Tell me what events (any mix of internal and external examples), might stimulate a firm to "go" international. Your answer may be bullets, but clearly identify five (5) selected events.

5.The approximate latitude and longitude of Jacksonville is 30.33 degrees' north latitude and 80.65 degrees' longitude.

a)Name a "place" on or very near the same latitude as Jacksonville, FL

b)Name a "place" on or very near the same longitude as Jacksonville, FL

c)Are there parallels of latitude, or parallels of longitude?

d)There is a saying that "changes in __________________ bring about changes in attitude." Fill in the blank with the appropriate answer.

e)Would 30 degrees west longitude be below the equator? Yes, or no?

6.What is the significance of the concept of market (or customer) homogeneity as it pertains to global product standardization? Properly use the concepts of globalization, localization and standardization, Theodore Levitt and cost control in your answer.

7.There are numerous external events that might motivate a firm to "go international. Describe five events, or reasons. Make sure your answers are clearly differentiated and complete.

8.Name at least ten of these motivations and note whether they are proactive or reactive in nature.

9.When firms choose to standardize a product worldwide, what assumptions are they making about external and internal situations? Name and briefly describe five (5) assumptions these firms make. Make sure your answers are clearly differentiated and complete.

10.Globalization = Standardization + Localization: What does this equation really mean about optimizing a firm's offerings for maximum market penetration? Be sure to properly use the terms in the question.