Question: 1.Apply the PESTEL framework to identify the challenges Facebook is facing. Prioritize the challenges, and provide some recommendations on how Sheryl Sandberg should address them.

1.Apply the PESTEL framework to identify the challenges Facebook is facing. Prioritize the challenges, and provide some recommendations on how Sheryl Sandberg should address them.

2.Facebook is attempting to undertake a strategic pivot towards becoming an all-purpose, mega-app. Why is Facebook attempting this strategic pivot? What are the biggest challenges Facebook is facing in this pivot, and how should Sheryl Sandberg address them? Be specific.

3.Critics of the Zuckerberg-Sandberg leadership are becoming more vocal. Is it time to replace the leadership duo at Facebook? Why, or why not? Explain.

4.Concerns about data aggregation by a few large tech companies, such as Facebook, Alphabet, and Amazon and their corresponding ability to use these data to dominate digital advertising, while paying minimal attention to user privacy, are becoming more and more prevalent. How would measures to address these concerns impact the business models of these firms? Consider how stakeholder interests can shape your arguments.

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