Question: 1a.What is market segmentation. b.Explain in details the four basic ways in which markets can be segmented internationally. 2a.Differenciate between global awareness and global marketing.

1a.What is market segmentation. b.Explain in details the four basic ways in which markets can be segmented internationally. 2a.Differenciate between global awareness and global marketing. b.Discuss the factors that are neccessary to achieve global awareness. 3.Explain in details the different types of market orientation with good examples. 4a.Who is an international middleman. b.Discuss the three types of middlemen involved in the distribution structures.

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