1B, STEP 4: Using the Hershey company cohesion case, the www.finance.yahoo.com information, the Form 10K, and the S&P Industry Survey document, on a separate sheet of paper list what you consider to be Hershey's 10 major strengths, 10 major weaknesses, 10 major opportunities, and 10 major threats. each factor listed for this exercise must include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. these factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities. 10 C: Purpose: this exercise gives you an opportunity to discuss in class ethical and legal issues related to methods being used by many companies to spy on competing firms. gathering and using information about competitors is an area of strategic management that Japanese firms do more proficiently than U.5. firms. Instructions on a separate sheet of paper, number from 1 to 18. For the 18 spying activities listed as follows, indicate whether or not you believe the activity is ethical or unethical and legal or illegal. place either an E for ethical or U for unethical, and either an L for legal or an I for illegal for each activity. compare your answers to those of your classmates and discuss any differences. 1. Buying competitors' garbage 2. Dissecting competitors' products 3. taking competitors' plant tours anonymously 4. counting tractor-trailer trucks leaving competitors' loading bays 5. Studying aerial photographs of competitors' facilities 6. analyzing competitors' labor contracts 7. analyzing competitors' help-wanted ads