1.Calculating for CPM for a Single Vehicle. Let's say L'Oreal Paris would like to target women 18-49 in print. The brand would like to know the CPMs of an ad in Elle and cosmopolitan. Show me your math. Magazine Cosmopolitan Elle Readership (000) 6,445 1,886 4-Page Color Cost $69,600 $59,830 | 2. Which magazine is more cost efficient? 3. Calculating Cost per Point (CPP). The L'Oreal Paris would like to know the CPPs of an TVC in the Amazing Race and the Good Wife. Show me your math. Program The Amazing Race The Good Wife HH Rating 3.6 4.9 Cost of a :30 ad $65,500 $97,400