1)?Compare the relative external?market?positions of the focal firm and the key competitor?at the end of Y14.??

2)?Plot the internal and external resource positions [see figure 10.3]?at the end of Y14.

Note in?C, D, and E?above you are analyzing relative positions at the end of?Y14. Essentially,?you are treating Y11-Y14 as?historical data. You will use this historical data to?predict?the behavior of your key competitor for Y15-Y16 as described below.

3)?Predict?the?future?competitive behavior of the?key competitor?for?Y15-Y16?using the competitor analysis framework (figure 10.5) proposed by the authors: beliefs (industry, competitors, and self), competitive intent and goals (corporate, business, and functional), and past competitive actions.??

4) Compare and contrast your?predictions?of the key competitor?s behavior for Y15-Y16 in item?F?above with what the key competitor?actually?did?in Y15-Y16.

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Financial Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 EPS ngs per share) ROE um on equty Stock Price Credit Rating Image Rating Net Reyenues $2.00 20.0% $30.00 $2.01 17.5% $17.08 B+ 68 $1.31 $0.63 4.4s $1.81 9.9% $7.54 B+ 51 $2.53 20.1% $12.77 C+ 47 S-0.53 -4.8% $6.75 C- 46 12.8% $5.21 $11.61 B- 54 70 57 Internet 90,315 88,674 74,510 314,731 327,023 257,928 246,451 283,584 174,339 82,271 115,438 52,540 75,958 432,646 443,297 332,438 328,722 399,022 248,924 128,498 74,585 Wholesale Private-Label 27,600 27.600 Total Branded Production Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NA-Productivity pverya) Labor Cost spppod Production Cost dowpo) E-A -Productivity poa) Labor Costs d Production Cost swpod) A-P -Productivity e) Labor Cost aper p pod Production Cost deer pd) LA -Productivity panoter) Labor Cost srpd Production Cost spp) 5,000 8.98 23.98 5,160 8.49 24.02 5,026 8.69 21.81 5,133 9.24 22.00 5,174 10.28 28.68 0.00 0.00 4,707 0.00 0.00 3,850 0.00 0.00 3,846 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,634 4.53 18.38 0.00 0.00 3,627 4.96 19.20 0.00 0.00 0.00 0.00 3,500 4.89 21.15 3,662 4.50 21.38 3,723 5.22 20.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Branded Operations Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NA-SO Rating pansnri 4.0* 353 Market Share 14.3% Operating Profit 17.88 1,997 Market Share 14.3% 8.80 4.0* 300 Market Share og 14.3% Operating Profit 15.15 1,700 Market Share ou 14.3 Operating Profit 7.04 4.0* 225 Market Share 14.3% Operating Profit 13.92 1,275 Market Share 0 14.3% Operating Profit 10.51 LA -SIQ Rating pan sainga 4.0* 225 Market Share 14.3% 8.25 1,275 Market Share y 14.3 4.84 4.0* 348 12.5% 17.36 2,075 14.2% 8.63 1.7* 303 9.4% 13.80 1.5* 322 8.9% 11.91 2.1* 770 18.4% 5.81 1,313 7.8% 20.63 1.8* 357 8.0% 31.27 1,216 7.6% 35.88 1.5* 112 25% 6.57 Internet- Pains Sold po 1,666 10.5% 8.64 1.8* 254 9.2% 10.64 1,332 9.8% 6.78 Whsle-Pairs Sold po 1,625 9.9% 8.57 0.0% 0.00 1.4* 266 6.4% 13.63 931 6.8% 4.12 1.5* 151 4.0% 22.96 64 0.5% 65.45 1.7* Operating Profit E-A -S/Q Rating nsng 4.0* 291 12.2% 14.24 1.6* 210 6.8% 8.88 2.0* 586 16.2% -2.32 1,179 8.1% 12.83 1.7* 240 6.3% 27.04 Internet - Pairs Sold poo Whsle-Pains Sold po 1,770 14.0% 6.83 1,609 11.3% 1.19 836 5.6% 18.80 1.8* A-P -S/O Rating fn g Internet - Pairs Sold co 1.8* 4.1* 220 11.9 12.97 1,325 13.8% 10.18 2.0* 175 7.9% 6.36 1,082 10.0% 10.52 203 7.9% 4.38 1,293 10.9% 0.74 2.1* 181 5.9% 2.75 1,534 11.9% 2.54 131 3.8% 36.87 31 0.3% 77.42 2.0* 50 1.6% 49.20 -204.14 35 0.3% 3.74 Whsle-Pairs Sold po 4.1* 224 12.0% 7.71 1,321 13.5% 4.49 2.0* 187 8.4% -1.88 1,109 10.1% 1.9* 267 10.4% 9.97 1,701 14.3% -1.23 2.3* 195 6.6% 10.12 1,318 10.7% 8.97 Internet - Pairs Sold poo 0.2% Operating Profit Whsle-Pairs Sold poo 1.44 0.0% 0.00 Operating Profit P-Label Operations Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NA - Pairs Sold poo 200 +2.78 200 +0.78 Margin Over Direct Cost 200 +3.07 0.00 00 0.00 0.00 0.00 E-A -Pairs Sold po 200 +1.07 Margin Over Direct Cost 0.00 0.00 0.00 0.00 0.00 A-P -Pairs Sold poo Margin Over Direct Cost LA -Pairs Sold p Margin Over Direct Cost 200 +6.86 200 +0.86 200 +6.45 200 +0.45 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Financial Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 EPS ngs per share) ROE um on equty Stock Price Credit Rating Image Rating Net Reyenues $2.00 20.0% $30.00 $2.01 17.5% $17.08 B+ 68 $1.31 $0.63 4.4s $1.81 9.9% $7.54 B+ 51 $2.53 20.1% $12.77 C+ 47 S-0.53 -4.8% $6.75 C- 46 12.8% $5.21 $11.61 B- 54 70 57 Internet 90,315 88,674 74,510 314,731 327,023 257,928 246,451 283,584 174,339 82,271 115,438 52,540 75,958 432,646 443,297 332,438 328,722 399,022 248,924 128,498 74,585 Wholesale Private-Label 27,600 27.600 Total Branded Production Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NA-Productivity pverya) Labor Cost spppod Production Cost dowpo) E-A -Productivity poa) Labor Costs d Production Cost swpod) A-P -Productivity e) Labor Cost aper p pod Production Cost deer pd) LA -Productivity panoter) Labor Cost srpd Production Cost spp) 5,000 8.98 23.98 5,160 8.49 24.02 5,026 8.69 21.81 5,133 9.24 22.00 5,174 10.28 28.68 0.00 0.00 4,707 0.00 0.00 3,850 0.00 0.00 3,846 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,634 4.53 18.38 0.00 0.00 3,627 4.96 19.20 0.00 0.00 0.00 0.00 3,500 4.89 21.15 3,662 4.50 21.38 3,723 5.22 20.53 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Branded Operations Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NA-SO Rating pansnri 4.0* 353 Market Share 14.3% Operating Profit 17.88 1,997 Market Share 14.3% 8.80 4.0* 300 Market Share og 14.3% Operating Profit 15.15 1,700 Market Share ou 14.3 Operating Profit 7.04 4.0* 225 Market Share 14.3% Operating Profit 13.92 1,275 Market Share 0 14.3% Operating Profit 10.51 LA -SIQ Rating pan sainga 4.0* 225 Market Share 14.3% 8.25 1,275 Market Share y 14.3 4.84 4.0* 348 12.5% 17.36 2,075 14.2% 8.63 1.7* 303 9.4% 13.80 1.5* 322 8.9% 11.91 2.1* 770 18.4% 5.81 1,313 7.8% 20.63 1.8* 357 8.0% 31.27 1,216 7.6% 35.88 1.5* 112 25% 6.57 Internet- Pains Sold po 1,666 10.5% 8.64 1.8* 254 9.2% 10.64 1,332 9.8% 6.78 Whsle-Pairs Sold po 1,625 9.9% 8.57 0.0% 0.00 1.4* 266 6.4% 13.63 931 6.8% 4.12 1.5* 151 4.0% 22.96 64 0.5% 65.45 1.7* Operating Profit E-A -S/Q Rating nsng 4.0* 291 12.2% 14.24 1.6* 210 6.8% 8.88 2.0* 586 16.2% -2.32 1,179 8.1% 12.83 1.7* 240 6.3% 27.04 Internet - Pairs Sold poo Whsle-Pains Sold po 1,770 14.0% 6.83 1,609 11.3% 1.19 836 5.6% 18.80 1.8* A-P -S/O Rating fn g Internet - Pairs Sold co 1.8* 4.1* 220 11.9 12.97 1,325 13.8% 10.18 2.0* 175 7.9% 6.36 1,082 10.0% 10.52 203 7.9% 4.38 1,293 10.9% 0.74 2.1* 181 5.9% 2.75 1,534 11.9% 2.54 131 3.8% 36.87 31 0.3% 77.42 2.0* 50 1.6% 49.20 -204.14 35 0.3% 3.74 Whsle-Pairs Sold po 4.1* 224 12.0% 7.71 1,321 13.5% 4.49 2.0* 187 8.4% -1.88 1,109 10.1% 1.9* 267 10.4% 9.97 1,701 14.3% -1.23 2.3* 195 6.6% 10.12 1,318 10.7% 8.97 Internet - Pairs Sold poo 0.2% Operating Profit Whsle-Pairs Sold poo 1.44 0.0% 0.00 Operating Profit P-Label Operations Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NA - Pairs Sold poo 200 +2.78 200 +0.78 Margin Over Direct Cost 200 +3.07 0.00 00 0.00 0.00 0.00 E-A -Pairs Sold po 200 +1.07 Margin Over Direct Cost 0.00 0.00 0.00 0.00 0.00 A-P -Pairs Sold poo Margin Over Direct Cost LA -Pairs Sold p Margin Over Direct Cost 200 +6.86 200 +0.86 200 +6.45 200 +0.45 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Answer rating: 100% (QA)

1 We have four compnies NA EA AP and LA and their external positions are as follows NA The business has earned a total operating profit of 2063 EA The ... View the full answer