1.Competitor Analysis: Using Porters 5 Forces model, complete a competitive analysis for Sub Sandwich Club. Of the 5 competitive forces and based on information in the case, which one do you believe provides the greatest competitive intensity? Provide your rationale for your answer

2. Business Strategy a. Based on our discussions early in the term regarding Generic Business Strategies, which strategy do you believe that Sub Sandwich Club is currently pursuing? b. Do you agree with their strategy? c. Why or why not?

3. Marketing Strategy / Positioning: a. From our discussion on positioning earlier in the term, what positioning strategy do you believe that Sub Sandwich Club is using b. Do you believe that this positioning represents a sustainable competitive advantage for this company over the long term? c. Why/Why not?

4. Growth Strategies:

a. Using the supplied BCG Matrix to the right, plot the growth strategy profile of Restaurant Clubs individual businesses in the appropriate quadrant using company initial behind the indicated name below Norton (N) Oceanic (O) Masaki (M) Al Fresco (AF) Angelonis (A) Pad Thai (P) Sub Sandwich Club (SSC) Bella Pizza (B)

Provide BCG Growth Matrix with high and low market growth with high and low market share.

b. Should Restaurant Club consider pursuing other opportunities to grow their business based on what you observe from plotting the above strategies on the BCG matrix?

Provide your rationale BCG Growth Matrix High Market Share Low Market Share High Market Growth Low Market Growth Should Restaurant Club pursue other opportunities? Yes or No? Click or tap here to enter text. Rationale: Click or tap here to enter text.

c. Regardless of your decision above to grow the business, make an assumption that the Restaurant Club decides to pursue a growth strategy by considering the following hypothetical options

i. Purchasing a major supplier of prominent ingredients for many of its retail restaurant businesses

ii. Having Sub Sandwich Club expand into upstate New York market

iii. Launching a catering business that focuses on sales to businesses in southwestern Ontario

iv. Starting to offer consumer incentives (coupons) encourage purchases

v. Starting a meal-kit (business that delivers recipes and ingredients to make meals and would compete with Hello Fresh and Goodfood) in Southwestern Ontario vi. Purchasing a restaurant chain that specializes in French cuisine

vii. Purchasing a small chain of night clubs in eastern Michigan Place the roman numerals (eg. i., ii., iii., etc) in the Ansoff matrix quadrant of your choice for all of the above growth strategy options.

Ansoff Growth Matrix quadrant consist of Existing Products, New Products, Existing Markets and New Markets

4. Growth Strategies:

d. Given your work in question 4b above which one of the growth strategies do you believe would work best? Provide your rationale.

5.Operation Financials:

a. What would be Sub Sandwich Clubs annual breakeven volume in units Show any calculations and state any assumptions.

b. Calculate annual breakeven volume in units for Foot Long Subs and Maple Leaf Subs. Show any calculations and state any assumptions.

c. Based on the analysis in 5a and 5b above, who is best positioned to have financial success if new store locations are added? Why?

6.HR / Ethics:

a. Could the expenditure of $500 on entertaining the government officials by Nitin be constituted as a conflict of interest? Explain why / why not.

b. Could Julia accepting the offer to attend a professional basketball game in the suppliers corporate box be constituted as unethical? Explain why / why not

7.Leadership: As the leaders of Sub Sandwich Club, what should Julia and Nitin recommend to Restaurant Club senior executives about next moves for the Sub Sandwich Club business? Provide your rationale?