1))Conventional technology is a technology that is improved upon, but the basic product remains the same

• True
• False

Question 2

Managers must acknowledge that any technology can be replaced by a superior, more effective, and cheaper one.

O True

O False

Question 3

A window of opportunity for a new innovation generally exists when:

• Sustaining technology approaches its maturity
• There is a lag between time and technology discontinuity
• A disruptive technology comes in at a lower cost and increased functionality.
• All of the above None of the above

Question 4

Disruptive technology is one that significantly changes the way people and systems operate

• True
• False

Question 5

Disruptive technologies causing existing technologies to:

Extend their life

• Become obsolete before its time
• Become integrated with the business processes
• None of the above

Question 6

Product Lifecycle theory suggests that products, technologies, and even industries follow the following pattern:

• Inception, maturity, decline
• Sustained growth, disruption, decline

O Introduction, growth, maturity, decline

All of the above

Question 7

Large and well-established firms are often at the height of their earnings potential when the timing becomes right for a disruptive technology to enter.

True

O False

8)Once a disruptive technology enters the market, established competitors in the "invaded industry" face challenges. Which one of these are the challenges they face:

• Invaded industry incumbents fail to find a secure footing in these new market settings.
• They cannot adopt or even redefine their business processes or even cultures to the new reality.
• They face the challenge of assimilating new people and technologies into the organization while losing market share.
• All of the above
• None of the above

Question 10

1 ots

When Amazon came into being, it represented a disruptive technology since:

O Amazon provided value-added features that created a new augmented product.

• Amazon focused on convenience, comfort, and speed.
• All of the above
• None of the above

1. Performance oversupply occurs when: O Companies bring about a disruptive chang. O Companies keep on improving existing technologies to satisfy high-end customer O Companies smoothly transfer from sustaining to disruptive technologies O Time and technology discontinuities are overcome

12)) Clayton Christensen defines disruptive technologies as:

O Provide some fringe customers with value.

• Bring to a market a very different value proposition
• They often initially underperform the existing technology

O All of the above

13)). The obstacles to adopting disruptive technologies do not come only from outside the company. They also come from:

• In the initial phase of their lifecycle, disruptive technologies typically serve a small market and do not have large profit margins.
• It is often not cost-effective for large firms to invest in technology, at least in the near term.

O Organizational factors, including cultural and managerial issues, render these firms incapable of developing the new technology themselves.

O Mass production, ties to already established value chains, developed customer bases, and partnership allies are all the enemies of technological development and

create barriers to adopting new technology.

• All of the above
• None of the above

14)) Managers must acknowledge that any technology can be replaced by a superior, more effective, and cheaper one.

True

O False