1.Cost-based pricing involves setting prices based on consumer perception of value.

Select one:

True

False

2.a strategy in which the company sets up two or more zones where customers within a given zone pay the same price :

Select one:

a. uniform-delivered pricing

b. fob- origin pricing

c. Basing-point pricing

d. Zone pricing

3.Regardless of the communications channel, the key is to integrate all of these media in a way that best engages customers, communicates the brand message and enhances the customers brand experiences.

Select one:

True

False

4.A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of direct marketing.

Select one:

True

False

5.Based on the target audience, the communicator makes decisions regarding what will be said, who will say it, when it will be said, where it will be said, and ________.

Select one:

a. whether it will be said

b. how frequently it will be said

c. how it will be said

d. how much it will cost to prepare the message