Question: 1.Develop a strategy diamond for Ryanair 2.How do Ryanairs five elements of strategy align with and support each other? Where will we be active? (and

1.Develop a strategy diamond for Ryanair 2.How do Ryanairs five elements of strategy align with and support each other?

Where will we be active? (and with how much emphasis?) Which product categories? Which market segments? Which geographic areas? Which core technologies? Which value-creation stages? Arenas What will be our speed and sequence of moves? Staging Economic Logic Vehicles Speed of expansion? Sequence of initiatives? How will we get there? Internal development? Joint ventures? Licensing/franchising? Acquisitions? How will we obtain our returns? Differentiators, Lowest costs through scale advantages? Lowest costs through scope and replication advantages? Premium prices due to unmatchable service? Premium prices due to proprietary product features? How will we win? Image? Customization? Price? Styling? Product reliability

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