Question: 1.Discuss the differences between sales and market orientations using the following five characteristics as guidelines: (1) the organizations focus, (2) business the organization is in,

1.Discuss the differences between sales and market orientations using the following five characteristics as guidelines: (1) the organizations focus, (2) business the organization is in, (3) people to whom the product as directed, (4) the organizations primary goal, and (5) tools used to achieve that goal.? and McDonald's allows countries and regions to customize its basic layout and menu staples. Why company must adapt its products and marketing program to each foreign country?

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