1.Discuss the role Master Data Management and how they can serve in improving and maintaining data quality and the challenges M D M efforts are often facing, some of which are political and organizational in nature.

2.Describe the importance of executive buy-in for addressing these challenges.

3.Discuss the selection of a data administrator and the placement of the data administration function. Discuss changing expectations of data administrators and alternative organization placements of data administration responsibilities.

4.Discuss the Four job skills necessary for data administrators.