1-Does the title bellow express clearly what the manuscript is about? Does it highlight the importance of the study?

2-Is the abstract bellow is a short and clear summary of the aims, key methods, important findings and conclusions?

3-Does it include enough information to stand alone?

4-Does the introduction clearly summarize the current state of the topic?

5-Does it clearly explain why the study was necessary?

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GAYRIMENKUL PAZARLAMADA SOSYAL MEDYANIN ROL:

TRKIYE DE GAYRIMENKUL PAZARLAMANIN DNSM ZERINE BIR

ARASTIRMA

z

Yeni nesil iletisim ortamlari gnlk yasam pratiklerimizi degistirirken pazarlama alaninda da bir-takim dnsmlere neden olmaktadir. Gnmzde gayrimenkul sektrnn de bu dnsmden ka-(inilmaz olarak etkilendigi ve sosyal medyanin dhil oldugu yen is modelleri gelistirdigi sylenebi-lir. Alexa, amazon.com tarafindan ynetilen bir web sitesi olup dnya ve lkeler bazinda web trafigini grntlemektedir. Bylelikle isletmeler web sitelerinin ziyareti performansini srekli olarak izleye bilmektedir. Bu alismada arastirmanin rneklemini olusturmada Alexa web sitesinin siralama deger-lendirmesinden faydalanilmis ve bu yolla Trkiyede ziyareti trafigi en yksek bes emlak web sitesi iz srme teknigi ile belirlenmistir. Diger yandan, emlak web sitelerinin sosyal aglari kullanma pratikleri belli aglar bazinda ve tanimlanan metrikler ercevesinde incelenerek Alexa deger siralamalari ile kar-silastirilmistir. Bylelikle, en yksek degerli metrige sahip emlak web sitesinin Alexa degerlemesinde de ayni siraya sahip olup olmadigi ortaya konabilmis ve gayrimenkul pazarlamada sosyal medyanin yer dnsmn boyutlari erevesinde degerlendirilmistir. Arastirma, anhk bir durum degerlemesi yapmasi ve buna iliskin bir fotograt ekmesi bakimindan onemlidir

Anahtar Kelimeler: Sosyal Medya, Dnsm, Gayrimenkul Pazarlama

I. INTRODUCTION

Marketing is a well-developed methodological science and is constantly changing its rules according to the needs and developments taking place in and around it. To establish itself in the new era, it has begun adapting the new methods of virtues to come to terms with the new paradigms of business. The role of marketing in the development of business is intact but the way it has been executed is radically changing due to contributions made by satellite communication and extensively developed scientific devices. Social Media is best defined in the context of the previous industrial media paradigm. Traditional media such as television, newspapers, radio and magazines are in one direction static show tech-nologies. New web technology has made it simple for anyone to create and most highly, issue their own content. A blog position, tweet or YouTube video can be twisted and viewed by millions almost for free. Advertisers don't have to reimburse publishers or distributors huge sums of money to embed their messages and they can make their own interesting content that viewers will flock to. Social media comes in many forms and the eight most popular are: Blogs, Microblogs, Social Networks, Media-Sharing Sites, Social Bookmarking and selection Sites, analysis Sites, forum and effective Worlds (Saravanakumar and Suganthalakshmi, 2012).

Brands and customers are communicating with each other without any restriction in time, place, and medium so that old-fashioned one-way communication is changed to interactive two-way direct communication. In this way, brands and customers are working together to create new products, services, business models, and values. Meanwhile, brands can gain exposure and strengthen relationships with customers. Social media marketing is a two-way communication seeking empathy with young users, and even enforcing the famil-jar emotions associated with existing luxury brands to a higher age group. In addition, social media activities of brands provide an opportunity to reduce misunderstanding and prejudice toward brands, and to elevate brand value by creating a platform to exchange ideas and information among people online (Kim and Ko, 2012: 1480)

On the other hand, according to Realtors and Google, over the past decade, our world, and particularly the world of house hunters has become increasingly digital. Consumers are going online at a rapid pace to look for information to support their buying decisions. They watch "how-to" videos on YouTube, they read review sites, and they look up specific brands on search engines, and even research on the go with their smartphones and tablets (The National Association of Realtors and Google, 2012: 2).

In this study, a research was carried out in order to reveal the role of social media in real estate marketing in Turkey and the transformation of real estate marketing has been exam-

ined in this frame. It is essential since it makes an instantaneous evaluation of the circum.

stances and snaps a moment in the timeline.

IV. RESEARCH

IV.1. The Purpose of Research

While the new media change our daily life practices, it also causes some transformations in the field of marketing. Today it can be said that the real estate sector is also inevitably affected by this transformation and that it has developed new business models that include social media. The purpose of this study is; In the framework of sampling, to investigate the social media's place in real estate marketing with the determined metrics and to discuss the findings by revealing possible dimensions of transformation.

IV.2. The Importance of Research

In this research, "What are the social networks that the web sites in the sample group direct from the pages of the users?", "Facebook, Twitter, YouTube, Instagram etc. Are the Alexa value sequences overlapping with the metrics of the networks? "The search for the answers to the basic questions has been sought and the findings have also been examined compara-tively. In this way, the role of the effective use of social networks in real estate marketing can be determined and the results of the transformation can be evaluated.

IV.3. Method

Research approaches can be categorized in two groups as "instant (photo)" and "continu ous (video)" in terms of the period covered. Whether the researcher is designing an experi-ment, a questionnaire or a case study, he has to decide whether to answer the research questions by pulling the photograph of the mature or the video (Altunisik et al., 2010: 67). In this research, an instant situation assessment was planned for "determining the role of social media in real estate marketing" and a photograph related to this was taken. In addition, tracing and content analysis methods were used in qualitative analysis techniques. The tracer assists in reaching effective key information sources that make data sampling and sampling more meaningful in research. Content analysis is a technique used to characterize and compare data (Altunisik et al., 2010: 322). The data obtained from the related web sites and social networks were obtained by means of tracing method within the scope of the research and the databases created in this way were compared.

THE ROLE OF SOCIAL MEDIA IN REAL ESTATE MARKETING: A RESEARCH ON THE TRANSFORMATION OF REAL ESTATE MARKETING IN TURKEY* idem AYTEKiN** Seray Merve KESKIN DEMIRLi*** Abstract While the new media changes our daily life practices, it also causes some transformations in the field of marketing. Today it can be said that the real estate sector is also inevitably affected by this transformation and that it has developed new business models that include social media. Alexa is a website managed by amazon.com, which displays web traffic on a world and country basis. In this way, businesses can continuously monitor the visitor performance of their websites. In this study, the rankings of the Alexa web site were used to construct the sample of the research and in this way the visitor traffic was determined by the highest five real estate website in Turkey tracing techniques. On the other hand, the practices of real estate web sites to use social networks have been compared to the Alexa value ranks by examining them on specific networks and within defined metrics. Thus, it can be shown whether the real estate web site with the highest value metric has the same order in the Alexa valuation, and the role of social media in real estate marketing is evaluated within the dimensions of transformation. Research is essential since it makes an instantaneous evaluation of the circumstances and snaps a moment in the timeline. Keywords: Social Media, Transformation, Real Estate Marketing