Question: 1.Explain the advantages non-financial performance measures offer for managing resources and creating value, compared with financial measures. 2.Explain why the effective management of non-financial performance

1.Explain the advantages non-financial performance measures offer for managing resources and creating value, compared with financial measures.

2.Explain why the effective management of non-financial performance may not always flow through to improved financial performance.

3.What is benchmarking ? Describe the advantages and limitations of the four different forms of benchmarking.

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