1. Explain the retailing concept. Apply it to your schools bookstore. 2. How could a small Web-only...
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Question:
1. Explain the retailing concept. Apply it to your school’s bookstore.
2. How could a small Web-only retailer engage in relationship retailing?
3. Describe how both customer relationships and channel relationships may be nurtured in today’s highly competitive marketplace
Related Book For
Retail Management A Strategic Approach
ISBN: 978-0132720823
12th edition
Authors: Barry R. Berman, Joel R. Evans
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