Question: 1>Explain the similarities and difference between a brand a product. 2>Discuss brand equity and explaine why it is essential to the strategic brand management context

1>Explain the similarities and difference between a brand a product.

2>Discuss brand equity and explaine why it is essential to the strategic brand management context

3>Identify a Fast Moving Consumer Goods (FMCG) and elaborate how the brand of your chosen good helps consumers make a purchase decision .

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