Question: 1.Explain why it is important for a business to use a range of performance measures within its business plan. 2.If a business plan has an

1.Explain why it is important for a business to use a range of performance measures within its business plan.

2.If a business plan has an objective of improving customer satisfaction, describe three performance measures that could be used to measure customer satisfaction.

3.Describe the balanced scorecard approach in relation to performance measurement.

4.Outline key stakeholders who may be involved in business planning.

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