Question: 1-How can customer value be defined? 2-What are the key differences between the resource-based view of business marketing strategy, and the conventional strategic market planning

1-How can customer value be defined?

2-What are the key differences between the resource-based view of business marketing strategy, and the conventional strategic market planning approach?

3-Is the Internet completely revolutionizing business to business marketing and purchasing?

4-What kind of ethical issues might a business to business marketer or salesperson have to take into account when engaged in (a) a major account sales negotiation, (b) a substantial international market research project, and (c) bidding for a government contract in a foreign country?

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