1.How is the Five-C framework similar to the Five Forces framework originated by Michael Porter?

Select one:

A.

Both are meant to facilitate analysis of the market in which a company operates.

B.

Both excel at analyzing an offering's ability to create market value.

C.

Both are concerned with whether the company and its competitors operate within the same industry.

D.

Neither can accommodate cross-category competition.

E.

Both focus on customer needs rather than industry boundaries.

2.

Which of these reflects an important strategic planning responsibility for corporate headquarters?

Select one:

A.

Managing business unit product research

B.

Overseeing product launches

C.

Resolving resource conflicts within product categories

D.

Allocating resources to the various business units

E.

Directing product advertising

3.

When Amazon broadened its focus from being the world's biggest online bookstore to being the world's biggest online retail store, which element of strategic planning did this represent?

Select one:

A.

Mission

B.

Infrastructure

C.

Customer service

D.

Price leadership

E.

Geographic focus

4.

Which of these is the primary rationale for a diversified business mix?

Select one:

A.

To reduce shared overhead expenses

B.

To share employee expertise across product lines

C.

To take advantage of growth opportunities in areas in which the company has no presence

D.

To balance areas where management sees a weakness in branding or product competitiveness

E.

To increase cross-portfolio synergies

5.

Identifying the metrics underlying the performance of a given business unit is a key aspect of ________.

Select one:

A.

separating product lines into SBUs

B.

developing portfolio models

C.

itemizing corporate report cards

D.

managing brands

E.

planning products

6.

SBU portfolio management focuses on (1) opportunities presented by a particular industry or market and (2) ________.

Select one:

A.

the advertising needed to reach those customers

B.

the risk of overlooking other opportunities

C.

competitive threats to existing business lines

D.

the resources needed to take advantage of those opportunities

E.

the cost of those opportunities