1.identify three different "mechanisms" through which consumers are influenced by reference groups. Provide an example for each

2.define the five types of situations influence on consumer behavior. Briefly discuss how antecedent state and social surroundings may influence consumer purchase decisions.

3.compare and contrast three types of consumer products: search, experience and credence. Provide an example for each.

4.explain why consumers may experience "post purchase dissonance" Propose a customer service program to reduce the chance that consumers experience dissonance after they purchase personal computers on 'Black Friday".