1If you were going to do research for a class at WSU and collected data on Glenn Terrell Mall, this would be called...

		Snowball sampling
		Convenience sampling
		Systematic sampling
		Quota sampling

2Since Black Cypress (our local fancy pants restaurant in downtown Pullman) is an upscale restaurant they are likely to design their restaurant as follows...

		With brown, dark blue, or purple and slow moving symphonic or crooner music to entice folks to stay and order more.
		With red, yellow, or pink and slow moving symphonic or crooner music to get people to sit and order relatively quickly so they can get another group in to order.
		With brown, dark blue, or purple and hip, fast paced music to get people to drink fancy martinis.
		With red, yellow, or pink and hip, fast paced music to bring in a younger crowd.

3What is the most important aspect of planning and conducting a useful experiment?

		Good Questions
		Random Assignment
		Causality
		Effective Stimuli

5When choosing between a direct and indirect channel, which of the following represents the major trade-offs brands should consider?

		Brand control vs. speed to market
		Strategic direction vs. strategic incentive
		Brand direction vs. speedy incentives
		Brand Strategy vs. strategy speed