1)Image pricing is especially effective with ego-sensitive products such as perfumes, expensive cars, and designer clothing. *

True

False

2)Usually pricing strategies in large corporations is the responsibility of division/product line managers. *

True

False

3)Influencing brand purchase intentions is a communication objective. *

True

False

4)Fire extinguishers are considered as unsought goods. *

True

False

5)Omar is driving on the highway and sees a billboard ad for Le Charcutier. Le Charcutier is the decoding. *

True

False