1-In its value-based pricing strategy, Unilever should start by assessing its customer needs and value perceptions toward Signal toothpaste. *

True

False

2-Launching better advertising campaign and using aggressive sales promotions like trade-deals, discounts, and premiums, are strategies in modifying the marketing mix. *

True

False

3-Style contributes to a products usefulness as well as to its looks. *

True

False

4-Adding new features and models to a product is best adapted in the introduction stage of a product life cycle. *

True

False

5-In a service business, the customer and the front-line service employee interact to co-create the service.

True

False

6-Product quality is harder to define and judge than service quality. *

True

False

7-Services are first sold, and then consumed and produced at the same time. *

True

False

8-Karim is buying a very expensive watch from Rolex; he drove two hours to get to the store and wasnt interested to check any other brands. This watch is an example of a specialty product. *

True

False

9-Advertising level is reduced in the maturity level in order to retain hard-core loyal. *

True

False

10-Smart managers treat pricing as a key strategic tool for creating and capturing customer value. *

True

False