1In recall tests, proponents say what about interpretation? *

It is not the results themselves - it is the interpretation of the results.

The reader's degree of involvement leads to lower than average recall scores.

The test always reflects recall accurately.

There is an inverse relationship between recall and recognition

2.Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? *

Price-off deals

Self-liquidating premiums

Sweepstakes

Loyalty programs

3.Media selected to ensure that a certain percentage of the target audience has favourable beliefs about the brand's benefits are most likely satisfying an objective to improve/increase: *

category need

brand attitude

brand awareness

profit maximization

4. Saturday morning television programming consists largely of cartoons that are watched by children, while sports programming that is watched mostly by young men is prevalent on Saturday and Sunday afternoons. These are examples of ways television offers: *

geographic selectivity

market penetration

ways of breaking through advertising clutter

scheduling focused on distinct audience segments

5.Branded content programming, where corporations are responsible for developing program content, is moving toward what channel: *

multi-brand participation

executive sponsorship

syndication

the Internet