1-Less-for-much-less positioning involves meeting consumers' lower performance or quality requirements at a much lower price. *

True

False

2-An experience such as a vacation can be defined as a market offering. *

True

False

3-One valid criticism of the four Ps concept of the marketing mix is that services are not considered. *

True

False

4-It is probably best for those firms with limited financial and personnel resources to avoid concentrated or niche marketing until resources can be built up. *

True

False